Mobility of Products: Michael Payne, Vislink
Tyler Pyburn sits down with Michael Payne, the Managing Director of Vislink, to discuss the shift of expectations in the digital media landscape. Older methodologies are starting to get replaced by newer technologies in order to allow more mobility with quicker deployment. Now with smaller devices, and smaller vehicles, everything has become about speed, and getting online more quickly and simplistically.
People want on a moment’s notice, to be online with video and audio, but the challenge is being able to do it in a way that’s flexible. And especially because many of the same mechanisms are transferrable, every company has really become a media company. It’s become easier and more desirable for all of them to produce localized content, but now lower costs are associated with a broader market. Consequently, niche broadcasting is both complementing and competing with mainstream broadcasting. Payne continues by discussing how businesses are also shifting their strategies and business structures to be profitable. This, he explains, also involves shifting technologies, mostly away from the licensed spectrum, as the public infrastructure, and its capacity, is growing. If you can manage the public infrastructure to your customer’s needs, it can help with capacity and redundancy. Payne says that the other key to vendors’ success is integration, and he explains how the market cannot just embrace one solution for every application, but that you have to get them to integrate into one complete package, with equipment that’s easy to use and can answer whatever your core needs are.