Solutions for Multiplatform Distribution: Don Bird, Wohler Technologies
Butch Stearns of The Pulse Network sits down with Don Bird, CMO of Wohler Technologies, to discuss how Wohler is adapting to the fast pace shift towards multiplatform distribution. Content is now being pushed out in multiple directions, to various platforms that require different delivery mechanisms and formats, and Wohler has dedicated themselves to better servicing the needs of content creators.
And as the digital landscape continues to evolve, so do opportunities to monetize content by packaging, and delivering it, through different pipelines, in ways that are meaningful and relevant for the consumer. But the biggest change today, Bird continues, is meeting the needs of social, local, and mobile as the consumer now dictates where and how they want to see their content. There must be changes in structures and technology to meet the demands. But the challenge arises in doing so cost effectively. And the truth is that technology is accelerating at such a fast pace, that some of the smaller players within the market are struggling to keep up due to financial challenges. Bird discusses some platform based solutions that help players of all sizes to keep pace with the change and monetize on new platforms. Bird then discusses how these shifts address new needs as they pertain to the great content shift, which is the theme of this year’s NAB show.