Rick Ducey of BIA/Kelsey and the NAB Show Program Advisory Board takes part in the 2012 NAB Show Video Spotlight Series, as he talks with Butch Stearns of The Pulse Network. Rick talks about the theme of the Great Content Shift and why it is so important to the 2012 NAB Show.
One of the main shifts in the digital media industry is the shift in expectations, and Rick discusses this along with how the power in the industry has shifted from producers to consumers. Rick also talks about the shifting technologies in the industry and whether consumers are using these technologies to their full potential. The emergence of second screen technologies’ affect on the industry as a whole is discussed — these changing technologies have forced companies to shift their business strategies. Rick talks about how understanding how the end user consumes content is crucial when developing a content strategy. Rick closes by talking about the shifting players in the industry and how the emergence of new players has made it crucial for companies to work with new and different companies.
The Great Content Shift: Rick Ducey, BIA/Kelsey
Shifting Expectations: Rick Ducey, BIA/Kelsey
Second Screen: Rick Ducey, BIA/Kelsey
Content Strategies: Rick Ducey, BIA/Kelsey
Adapting to New Players: Rick Ducey, BIA/Kelsey