As the amount of consumer devices continues to grow, so does the need for greater systems equipped to deliver content successfully to those devices. Tyler Pyburn of The Pulse Network sits down with Chris Black of Vizrt to discuss how the Viz Media Engine is improving the multiplatform distribution game. As Black explains, content is great, but being able to manage that content is what really matters. And In line with the Great Content Shift, the Viz Media Engine can help convert all content into the correct format for various screens including mobile phones, televisions and tablets.
Black discusses how sports coverage is one area of broadcast in particular, that we see a great shift in technology, and with that comes another shift in viewer experience. Black discusses ways to better connect to your audience and give them a different experience when they are viewing sports video content, such as how to analyze a feed, or use tools that can offer the audience a 3-D experience. And with all of these shifts in technology, as it pertains to both sports and other content, TV networks and cable channels are no longer the only options for media and content delivery. Black discusses how to, with this in mind, ensure your company brand stays strong when it gets distributed through multiplatforms and various screens. But in general, he says, content management systems are crucial when searching intelligently through the vast amounts of content out there and, Black continues by explaining, the Viz Media Studio System allows you to do just that.