NAB Show is the greatest technological event for broadcast media and content creation show on Earth, showcasing the latest technology, hardware, software and products driving media and entertainment.

More than 100,000 attendees will be visiting around 1,700+ Exhibitors, and they only have four days!

You need to grab the attention of your visitors!

All of them will try to get their hands on the coolest gear at interactive exhibits, and they all look to be enlightened and trained by today’s leading content professionals.

If you are exhibiting at NAB Show in Las Vegas, this brief advice might help you stand out with your in-booth demos.

If you are a new Exhibitor or would like to improve your effectiveness follow “Exhibitor Insights,” this Blog will give brief insights that may help with real-life cases to achieve your goals.

Our company has been showcasing at NAB Show since 2015, in 2017 after three unsuccessful attempts we won our first Best of Show for Booth Design, awarded by TV Technology Magazine.

Because NAB Show is such a large event, it’s critically important that you identify who you define as your ideal booth visitor and execute an integrated pre-and at show marketing campaign to make sure they know you’re exhibiting and can easily find your booth.

The main advice we can give: Never give up, compete, strive for excellence and TELL A STORY!

Everybody likes stories.

Other interesting points also noted by your customers and Booth evaluators are:

  1. Think about what makes your products or services different than the competition and integrate graphics at the mid-and high-level viewing tiers.
     
  2. Look at your product placement and the amount of product and furnishings you have in the booth to try to make navigation a little easier around the booth.
     
  3. Simplify the copy on your eye level back walls to reinforce the key messaging you want visitors to take away from your products.
     
  4. Consider hiring temporary staff to play a meet and greet, qualify and handoff role. Be sure to thoroughly prepare the staff to know who your ideal visitor is, what qualification questions they should ask, and give them an FAQ list of the top questions you get asked the most.
     
  5. Place your takeaway literature in freestanding racks and place it further in your booth to avoid hit and run behavior, especially from competitors.

Because NAB Show is such a large event, it’s critically important that you identify who you define as your ideal booth visitor and execute an integrated pre-and at show marketing campaign to make sure they know you’re exhibiting and can easily find your booth.

We are here to help and strongly encourage you to reach out to your NAB team account executive or the NAB Exhibitor Advisory Committee for more help on this topic.

References

Take a look at other examples of Booth Design Winners from 2017 by TV Technology.

NAB Show provides excellent advice for Exhibitors on their websites, also follow up their Blogs and Social Media Publications. Enjoy the trip and have a great NAB Show in 2018!