NAB Webinar – ROI, Attribution, and Justifying your Trade Show Spend with special guest, Lynn Elliott, Digital Marketing & Product Manager, Telestream. Hosted by Cindy Zuelsdorf.

Key Takeaways:

  1. Prioritize measurable metrics like revenue and lead generation.
  2. How to determine cost savings from exhibiting at a trade show.
  3. The importance of branding.