If you have your leads and have only sent out a generic email blast, or given your leads to a Sales team colleague, then this webinar is for you! Hosted by Cindy Zuelsdorf of Kokoro Marketing with special guest, Michelle Maddox of Imagine Products. Topics Include: Sending personalized emails Segmenting leads Pre and Post-Show social media [...]
Hosted by Cindy Zuelsdorf of Kokoro Marketing with special guest, Neil Howman of 202 Communications. Key Topics Include: Proper video interview preparation How to best frame your video’s background Main points the video should discuss
Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Charles Wagor III, Web and Trade Show Manager, Markertek and Vice Chair of the NAB Show Exhibitor Advisory Committee. If you’re a first-time exhibitor or just want to get the inside scoop from experienced exhibitors, this webinar is for you! Topics include: How to save 20% on [...]
Hosted by Cindy Zuelsdorf of Kokoro Marketing with special guest David Fowler, Chief Privacy & Digital Compliance Officer, Act-On Software. Key Points: Defining GDPR and its data regulations. How to prepare your customer and client data in preparation for the GDPR deadline. Financial penalties for not abiding by GDPR regulations.
NAB Webinar - ROI, Attribution, and Justifying your Trade Show Spend with special guest, Lynn Elliott, Digital Marketing & Product Manager, Telestream. Hosted by Cindy Zuelsdorf. Key Takeaways: Prioritize measurable metrics like revenue and lead generation. How to determine cost savings from exhibiting at a trade show. The importance of branding.
NAB Show Webinar: “Getting More Booth Traffic and Making the Most of It” hosted by Cindy Zuelsdorf with special guest Jesse Foster, Director of Product and Business Development, Cobalt Digital. This webinar will provide tips on how you can get more traffic to your tradeshow booth and how to best interact with potential customers. Key Topics: [...]
Cindy Zuelsdorf examines how NAB Show Exhibitors can use LinkedIn to benefit their marketing and trade show promotional plan. The webinar covers these three specific areas: Sponsored content - putting an update in the LinkedIn feed of your customers and prospects. Account Based Marketing and how to use LinkedIn to do ABM. Insight tag - free data from [...]
Recording of "Demand Generation for Trade Shows" hosted by Cindy Zuelsdorf with special guest Louis Tedesco, Demand Generation Manger, ChyronHego What’s covered: The definition of Demand Generation and how it relates to trade shows. Top two mistakes to avoid when promoting a trade show. Best ways to prepare for a trade show. The need for list [...]
"Lead Scoring Before and After Trade Shows" hosted by Cindy Zuelsdorf with special guest Kelly Mayeda, Segment Marketing Manager, Quantum This webinar will show you how lead scoring can make your trade show more successful. Learn about the best way to implement lead scoring for your company. Key Topics: How lead scoring can help to close sales [...]
We all know that trade shows deliver a great way to develop a network of contacts and get more sales leads. But when it comes to converting leads into sales, it’s what happens after the show that might matter most. What are you doing to close those leads you’ve met? Many companies send out a blanket [...]