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So far Cindy Zuelsdorf has created 10 blog entries.

ROI, Attribution and Justifying Your Trade Show Spend with Lynn Elliott

NAB Webinar - ROI, Attribution, and Justifying your Trade Show Spend with special guest, Lynn Elliott, Digital Marketing & Product Manager, Telestream. Hosted by Cindy Zuelsdorf. Key Takeaways: Prioritize measurable metrics like revenue and lead generation. How to determine cost savings from exhibiting at a trade show. The importance of branding.

Boost Traffic, Get More of It and Make the Most of It

NAB Show Webinar: “Getting More Booth Traffic and Making the Most of It” hosted by Cindy Zuelsdorf with special guest Jesse Foster, Director of Product and Business Development, Cobalt Digital. This webinar will provide tips on how you can get more traffic to your tradeshow booth and how to best interact with potential customers. Key Topics: [...]

Using LinkedIn as part of your marketing and trade show promotion plan

Cindy Zuelsdorf examines how NAB Show Exhibitors can use LinkedIn to benefit their marketing and trade show promotional plan. The webinar covers these three specific areas: Sponsored content - putting an update in the LinkedIn feed of your customers and prospects. Account Based Marketing and how to use LinkedIn to do ABM. Insight tag - free data from [...]

Lead Scoring Before and After Tradeshows

"Lead Scoring Before and After Trade Shows" hosted by Cindy Zuelsdorf with special guest Kelly Mayeda, Segment Marketing Manager, Quantum This webinar will show you how lead scoring can make your trade show more successful. Learn about the best way to implement lead scoring for your company.  Key Topics: How lead scoring can help to close sales [...]

4 Steps to an Efficient Trade Show Lead Follow-Up Process

We all know that trade shows deliver a great way to develop a network of contacts and get more sales leads. But when it comes to converting leads into sales, it’s what happens after the show that might matter most. What are you doing to close those leads you’ve met? Many companies send out a blanket [...]

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