Closed-Loop Lead Management: The 4th Critical Factor to Exhibiting Value & ROI

We’ve covered a lot of ground in this NAB Show article series. If you’re following along with me, you know the two important things your exhibit program should deliver: the importance of Defining Outcomes, and Selectively Attracting the right audience, and how to Manage Your Visitor Experience. If ROI is the name of your exhibiting game, and [...]

Measuring Exhibiting Performance & Results & Learning from Your Experience: The 5th Critical Factor to Exhibiting ROI

In my first article of this six part series, I said that for too many companies, their exhibiting investments end up as “expensive appearances”. And the two big factors creating this outcome were perspectives and practices. And finally, to ensure your exhibiting program does not end up as “expensive appearances” there are five critical success factors [...]

Managing Your Visitors’ Experience: The 3rd Critical Factor to Exhibiting Value & ROI

In my first three NAB Show articles, I talked about two important things your exhibit program should deliver, and the importance of executing the principles and practices of Defining Outcomes and Selective Attraction. The 3rd critical factor is the centerpiece of your exhibiting program, effectively managing your visitors’ experience. All of the other four success factors [...]

Top 5 Exhibitor Tips to Increase Show Results

In today’s social networking age, some think investing in a trade show isn’t necessary. We think those people are mistaken! Not much beats the enormous value of meeting clients and prospects face-to-face. However, just buying a booth and showing up doesn’t making the most of your investment. Here are our Top 5 Tips for making an [...]

Selective Attraction: The 2nd Critical Factor to Exhibiting Value & ROI

In my last NAB Show article, I talked about the importance of clearly defining your exhibiting outcomes, then creating and executing around well-designed written action plans. Now let’s discuss an area I believe is one of the most misunderstood areas of successful exhibiting, the principle and practice of Selective Attraction. Here are some key thoughts and [...]

Defining Outcomes is the 1st Critical Factor to Exhibiting Value & ROI

In my first NAB Show article, I talked about two important outcomes an exhibit program should deliver: Every dollar and hour invested visibly and directly supports core business objectives.   Measurable financial value, beyond cost. So let’s discuss the first major step to making sure these two things happen. In Stephen Covey’s bestseller 7 Habits of [...]

Effective In-Booth Demos Tell A Story

NAB Show is the greatest technological event for broadcast media and content creation show on Earth, showcasing the latest technology, hardware, software and products driving media and entertainment. More than 100,000 attendees will be visiting around 1,700+ Exhibitors, and they only have four days! You need to grab the attention of your visitors! All of them [...]

4 Steps to an Efficient Trade Show Lead Follow-Up Process

We all know that trade shows deliver a great way to develop a network of contacts and get more sales leads. But when it comes to converting leads into sales, it’s what happens after the show that might matter most. What are you doing to close those leads you’ve met? Many companies send out a blanket [...]

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