Across all shows in the U.S., exhibitors expect the cost of hanging signs to be a big expense. However, due to the nature of products and services offered by NAB Show exhibitors, the expense of a rigging crew to hang truss and lights is a particularly sensitive issue. Did you know that Rigging & Hanging Signs [...]
You’ve spent money on advertising, emails, newsletters, the perfect booth and made your new product announcements. But where are the people? There’s nothing more frustrating than working to create a terrific show experience only to have your booth traffic be a disappointment. When we don’t pack the aisles, we scramble to figure out why. Here’s the [...]
By capturing your in-booth activities and attendee interactions through photography and/or videography, you’re elevating your in-person, onsite experience into a digital one. From shots of demos and product launches to your crowded booth, you’ll build interest and reach when you post on social media and your website. Want to create a fun and creative attendee activation? [...]
In my last NAB Show article, I talked about the importance of clearly defining your exhibiting outcomes, then creating and executing around well-designed written action plans. Now let’s discuss an area I believe is one of the most misunderstood areas of successful exhibiting, the principle and practice of Selective Attraction. Here are some key thoughts and [...]
NAB Show is the greatest technological event for broadcast media and content creation show on Earth, showcasing the latest technology, hardware, software and products driving media and entertainment. More than 100,000 attendees will be visiting around 1,700+ Exhibitors, and they only have four days! You need to grab the attention of your visitors! All of them [...]
