If you have your leads and have only sent out a generic email blast, or given your leads to a Sales team colleague, then this webinar is for you! Hosted by Cindy Zuelsdorf of Kokoro Marketing with special guest, Michelle Maddox of Imagine Products. Topics Include: Sending personalized emails Segmenting leads Pre and Post-Show social media [...]
We’ve covered a lot of ground in this NAB Show article series. If you’re following along with me, you know the two important things your exhibit program should deliver: the importance of Defining Outcomes, and Selectively Attracting the right audience, and how to Manage Your Visitor Experience. If ROI is the name of your exhibiting game, and [...]
NAB Show Webinar: “Getting More Booth Traffic and Making the Most of It” hosted by Cindy Zuelsdorf with special guest Jesse Foster, Director of Product and Business Development, Cobalt Digital. This webinar will provide tips on how you can get more traffic to your tradeshow booth and how to best interact with potential customers. Key Topics: [...]
In today’s social networking age, some think investing in a trade show isn’t necessary. We think those people are mistaken! Not much beats the enormous value of meeting clients and prospects face-to-face. However, just buying a booth and showing up doesn’t making the most of your investment. Here are our Top 5 Tips for making an [...]
In my first NAB Show article, I talked about two important outcomes an exhibit program should deliver: Every dollar and hour invested visibly and directly supports core business objectives. Measurable financial value, beyond cost. So let’s discuss the first major step to making sure these two things happen. In Stephen Covey’s bestseller 7 Habits of [...]
Recording of "Demand Generation for Trade Shows" hosted by Cindy Zuelsdorf with special guest Louis Tedesco, Demand Generation Manger, ChyronHego What’s covered: The definition of Demand Generation and how it relates to trade shows. Top two mistakes to avoid when promoting a trade show. Best ways to prepare for a trade show. The need for list [...]
"Lead Scoring Before and After Trade Shows" hosted by Cindy Zuelsdorf with special guest Kelly Mayeda, Segment Marketing Manager, Quantum This webinar will show you how lead scoring can make your trade show more successful. Learn about the best way to implement lead scoring for your company. Key Topics: How lead scoring can help to close sales [...]
Keeping it Fresh How many times have you heard the phrase, “the one constant is change?” Probably more than you care to, but thank goodness it is true. Imagine if we lived in a world where nothing changed . . . wouldn’t be much fun, would it? Change is what keeps things interesting, it defines progress, [...]
We all know that trade shows deliver a great way to develop a network of contacts and get more sales leads. But when it comes to converting leads into sales, it’s what happens after the show that might matter most. What are you doing to close those leads you’ve met? Many companies send out a blanket [...]
