Trade shows create a unique environment for you to effectively reach your partners, customers, reporters and analysts. They’ve all gathered in one spot to learn, evaluate, report on and make purchase decisions. On-The-Fly Influence The content that impacts them comes from you, your competitors, and a wide range of influencers. To break through, you need to [...]
If you had one minute to tell attendees why they should visit your booth, what would you say? Now is your chance! Submit a 60 second video telling attendees who you are and why your booth should be at the top their list of exhibitors to visit at 2019 NAB Show. The Prize: Winner will receive [...]
Maximize Your Media Reach Make sure that your story is noticed by the 1,400+ news media at the 2019 NAB Show Effective public relations can strengthen your brand, bolster your sales and enhance your marketing initiatives. NAB Show attracts more than one thousand journalists looking for what is new and innovative – to ensure that your [...]
NAB Show Webinar : How To Get People to Your Booth: What's Demand Generation Anyway? Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. View this webinar to: · Define your top 2-3 stories, or messages for the show · Determine the best marketing mix of [...]
Be cool. Be interesting. Stay visible. Utilizing new features to reach your audiences. Looking to try something new this year? Here are a few ideas, by platform, to get you started. Facebook: Still the platform. In-app video cropping. So you can convert your videos to square formats which are best for mobile viewing and repurposing for [...]
You’ve spent money on advertising, emails, newsletters, the perfect booth and made your new product announcements. But where are the people? There’s nothing more frustrating than working to create a terrific show experience only to have your booth traffic be a disappointment. When we don’t pack the aisles, we scramble to figure out why. Here’s the [...]
If you have your leads and have only sent out a generic email blast, or given your leads to a Sales team colleague, then this webinar is for you! Hosted by Cindy Zuelsdorf of Kokoro Marketing with special guest, Michelle Maddox of Imagine Products. Topics Include: Sending personalized emails Segmenting leads Pre and Post-Show social media [...]
We’ve covered a lot of ground in this NAB Show article series. If you’re following along with me, you know the two important things your exhibit program should deliver: the importance of Defining Outcomes, and Selectively Attracting the right audience, and how to Manage Your Visitor Experience. If ROI is the name of your exhibiting game, and [...]
In my first article of this six part series, I said that for too many companies, their exhibiting investments end up as “expensive appearances”. And the two big factors creating this outcome were perspectives and practices. And finally, to ensure your exhibiting program does not end up as “expensive appearances” there are five critical success factors [...]
Hosted by Cindy Zuelsdorf of Kokoro Marketing with special guest, Neil Howman of 202 Communications. Key Topics Include: Proper video interview preparation How to best frame your video’s background Main points the video should discuss
