If you had one minute to tell attendees why they should visit your booth, what would you say? Now is your chance! Submit a 60 second video telling attendees who you are and why your booth should be at the top their list of exhibitors to visit at 2019 NAB Show. The Prize: Winner will receive [...]
NAB Show Webinar : How To Get People to Your Booth: What's Demand Generation Anyway? Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. View this webinar to: · Define your top 2-3 stories, or messages for the show · Determine the best marketing mix of [...]
Be cool. Be interesting. Stay visible. Utilizing new features to reach your audiences. Looking to try something new this year? Here are a few ideas, by platform, to get you started. Facebook: Still the platform. In-app video cropping. So you can convert your videos to square formats which are best for mobile viewing and repurposing for [...]
You’ve spent money on advertising, emails, newsletters, the perfect booth and made your new product announcements. But where are the people? There’s nothing more frustrating than working to create a terrific show experience only to have your booth traffic be a disappointment. When we don’t pack the aisles, we scramble to figure out why. Here’s the [...]
NAB Show is a thrilling ride of selling, networking and learning. But before this swirl of excitement, exhibitors have to dot their i’s and cross their t’s with preparation. Back by popular demand, rack up Priority Points by simply booking a hotel room! Tell me more! Earn 5 Priority Points for the first room booked. Earn [...]
It’s a blessing and a curse for convention exhibitors that Vegas is home to so many hotels. The best hotel for your team is out there, but it can be overwhelming to sort through the various room rates, amenities, locations, resort fees, parking… and on and on. This is where Expovision’s Booking Specialists come in. A [...]
In today’s social networking age, some think investing in a trade show isn’t necessary. We think those people are mistaken! Not much beats the enormous value of meeting clients and prospects face-to-face. However, just buying a booth and showing up doesn’t making the most of your investment. Here are our Top 5 Tips for making an [...]
I sat down/connected with Danielle Rita, Marketing Manager, PR & Events for Signiant, a software solutions company and official exhibitor at NAB Show. For five consecutive years, Signiant has secured their room block through the Show’s official housing partner, Expovision. Danielle reviews why coordinating her company’s room block is one of her major responsibilities and the [...]
In my first NAB Show article, I talked about two important outcomes an exhibit program should deliver: Every dollar and hour invested visibly and directly supports core business objectives. Measurable financial value, beyond cost. So let’s discuss the first major step to making sure these two things happen. In Stephen Covey’s bestseller 7 Habits of [...]
Keeping it Fresh How many times have you heard the phrase, “the one constant is change?” Probably more than you care to, but thank goodness it is true. Imagine if we lived in a world where nothing changed . . . wouldn’t be much fun, would it? Change is what keeps things interesting, it defines progress, [...]
