If you had one minute to tell attendees why they should visit your booth, what would you say? Now is your chance! Submit a 60 second video telling attendees who you are and why your booth should be at the top their list of exhibitors to visit at 2020 NAB Show. The Prize: Winner will receive [...]
Wondering about the best way to track your NAB Show return on investment? Find out about ROI tracking here – no matter what size your company is! Here are a few of the questions we tackled: * Which ROI tracking methods really work? * If I've never tracked ROI before, where should I start? * Which [...]
If you had one minute to tell attendees why they should visit your booth, what would you say? Now is your chance! Submit a 60 second video telling attendees who you are and why your booth should be at the top their list of exhibitors to visit at 2019 NAB Show. The Prize: Winner will receive [...]
Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guests Miguel Churruca, Marketing & Communications Director, Amaya Gonzalez, Events Marketing Manager at Brainstorm Multimedia S.L. View this webinar to learn: How any size company, small or large, can really track trade show ROI How to determine your key performance indicators (KPIs) Which tangible and intangible KPIs matter [...]
Maximize Your Media Reach Make sure that your story is noticed by the 1,400+ news media at the 2019 NAB Show Effective public relations can strengthen your brand, bolster your sales and enhance your marketing initiatives. NAB Show attracts more than one thousand journalists looking for what is new and innovative – to ensure that your [...]
Across all shows in the U.S., exhibitors expect the cost of hanging signs to be a big expense. However, due to the nature of products and services offered by NAB Show exhibitors, the expense of a rigging crew to hang truss and lights is a particularly sensitive issue. Did you know that Rigging & Hanging Signs [...]
NAB Show created the NAB Show Cares program to support and improve the exhibitor’s experience at the show. The new unlimited material handling program was the first major initiative rolled out for the 2019 show. Now, we are pleased to reveal another exciting change -- "No Surprise Electrical Outlet Pricing". Through NAB’s research and conversations on [...]
Tradeshows can be a big expense (i.e., spend a lot of money and get little or nothing in return) or a productive investment delivering big returns. It all depends on how you view shows and how you manage your exhibiting dollars. As a starting point, I recommend viewing exhibiting as a marketing, sales and customer relationship [...]
We’ve covered a lot of ground in this NAB Show article series. If you’re following along with me, you know the two important things your exhibit program should deliver: the importance of Defining Outcomes, and Selectively Attracting the right audience, and how to Manage Your Visitor Experience. If ROI is the name of your exhibiting game, and [...]
In my first three NAB Show articles, I talked about two important things your exhibit program should deliver, and the importance of executing the principles and practices of Defining Outcomes and Selective Attraction. The 3rd critical factor is the centerpiece of your exhibiting program, effectively managing your visitors’ experience. All of the other four success factors [...]
