NAB Webinar - ROI, Attribution, and Justifying your Trade Show Spend with special guest, Lynn Elliott, Digital Marketing & Product Manager, Telestream. Hosted by Cindy Zuelsdorf. Key Takeaways: Prioritize measurable metrics like revenue and lead generation. How to determine cost savings from exhibiting at a trade show. The importance of branding.
Watch Webinar This 30-minute webinar covered best practices and marketing opportunities for NAB Show 2018. Make sure to take advantage of the incentives offered before Monday, February 28! $505 off the Silver Package $2,005 off the Gold Package or Higher Key Topics: Utilize your Exhibitor Dashboard Showcase products before, during, and after the show Develop qualified [...]
NAB Show Webinar: “Getting More Booth Traffic and Making the Most of It” hosted by Cindy Zuelsdorf with special guest Jesse Foster, Director of Product and Business Development, Cobalt Digital. This webinar will provide tips on how you can get more traffic to your tradeshow booth and how to best interact with potential customers. Key Topics: [...]
In today’s social networking age, some think investing in a trade show isn’t necessary. We think those people are mistaken! Not much beats the enormous value of meeting clients and prospects face-to-face. However, just buying a booth and showing up doesn’t making the most of your investment. Here are our Top 5 Tips for making an [...]
In my first NAB Show article, I talked about two important outcomes an exhibit program should deliver: Every dollar and hour invested visibly and directly supports core business objectives. Measurable financial value, beyond cost. So let’s discuss the first major step to making sure these two things happen. In Stephen Covey’s bestseller 7 Habits of [...]
Keeping it Fresh How many times have you heard the phrase, “the one constant is change?” Probably more than you care to, but thank goodness it is true. Imagine if we lived in a world where nothing changed . . . wouldn’t be much fun, would it? Change is what keeps things interesting, it defines progress, [...]
We all know the driving force behind tradeshows is ensuring a good return. Depending on a company’s sales model, direct or channel, determining the right return on investment can be a challenge. The most important thing is to ensure that you come into the show with clear, measurable goals that are metrics of value to the [...]
We all know that trade shows deliver a great way to develop a network of contacts and get more sales leads. But when it comes to converting leads into sales, it’s what happens after the show that might matter most. What are you doing to close those leads you’ve met? Many companies send out a blanket [...]
According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing. Unfortunately, for too many companies, it ends up as exactly that… a big expense. While there should be no question that tradeshows are an extremely effective marketing, sales, and customer relationship management channel, in my 26 years as a Tradeshow Productivity [...]
